Brief

Paranormal Housewives is a streetwear brand with a dark sense of humor and a nihilistic twist. It’s for those who aren’t afraid to laugh at life’s absurdities while embracing the chaos. The brand started with the idea of blending the ordinary with the eerie, so my goal was to give them some bold branding that could be utilized alongside other artists and designers in their future apparel, without the overall idea of the brand being lost.